With the digital world moving faster with every passing day, it’s obviously important to understand the relevance and importance of intelligent technology within the library. Introducing elements within your library can only be seen as a positive step towards a modern 21st century approach to your library organisation. With that in mind, we’ve collated the top five tech programs you could have up and running in a week.
1. Set up a Facebook page.
If you only have the time for one of our tech ideas than setting up a Facebook Library Page is an absolute must. Not only will you be able to keep in contact with your current customers, it’s also a fantastic way to engage new potential users.
To create a Page:
1. Go to facebook.com/pages/create.
2. Click to choose a Page category.
3. Select a more specific category from the drop-down menu and fill out the required information.
4. Click Get Started and follow the on-screen instructions.
You will need to locate and upload a logo to the 'profile photo' section and select a great image to play host as the primary banner. Remember to post to your new page daily.
2. Set up a MailChimp account.
MailChimp is the world leader in email marketing distribution software. It’s an easy to use online website that allows you to create and send beautiful emails to your email database. Best of all, it’s FREE. You can use MailChimp on a free account basis for most things and upgrade when needed.
Some ways you can use it are to create a newsletter, notify your customers of new programs, activities and events, provide information on latest releases, other mass broadcasts etc.
To create an account:
- Go to www.mailchimp.com
- Click Sign Up For Free.
- Enter your details.
- Hit the Knowledge Page for everything you’ll need to know and more. CLICK HERE TO ACCESS
It’s that simple. Use Mailchimp to announce amazing programs and activities that you’re hosting within the library.
3. Set up an SMS system to alert users of what’s next.
Although email marketing is so hot right now, SMS notifications have been effectively alerting people of interesting things for decades. Consider this, most ‘promotional’ based emails are simply deleted before the reader even reads the content, however the majority of SMS’s sent to current customers tend to be read.
- Go to www.google.com
- Enter Send SMS into the search field.
- Select a service that works for you.
You need to evaluate a solution based on the packages/prices provided however Direct SMS is always a favourite.
Source: Direct SMS
4. Set up a blog.
We’ve become a content world. Just look at us here at LTSA, we’re dedicated to developing and creating amazing content for you to read each month. Why? Because we are a world of people constantly seeking information. We love being able to answer almost any question with just the click of a mouse. What does that mean for you? Build a blog and they shall come... Setting up a blog not only gives you a conversation starter for your current audience, it also opens up the ability for you to increase website traffic through SEO (Search Engine Optimisation).
For beginners, WordPress is always the best option for hosting your first blog. In most cases, you can have it up and running in just a few short days.
1. Head to wordpress.com/start/
2. Complete the 5 step set up process by selecting a theme (look and feel) and account package that works for you.
3. Collate 2-3 blog articles to get you started.
4. Link the blog to your current website by adding the text BLOG to your website main-menu and link it to your WordPress blog.
And it's really that simple. WordPress have a free package option that we highly recommend so get posting today!
5. Post your blog articles to Facebook.
Such an easy win really. Once you've established a Facebook Page & Blog it's only natural to post your blog articles onto Facebook for additional awareness.
1. Navigate to your blog.
2. Select a blog article to post to social media.
3. Select the URL address and copy it.
4. Navigate to your Facebook Page.
5. Paste the blog article URL address into the post bar.
If you allow Facebook to do its thing (give it a minute or two) you'll notice that it should pull the article information and hero image used. You can then add any additional text you would like to use to get the user to click through and read your article.
While the above list may seem overwhelming, these really are must have tech programs for the modern day library. Remember to look to the resources at hand if you need some assistance. As always, delegation is your friend.